We Use Schemata To Interpret New Experiences

Communication and perception Perception process – exploring communication in the real world Perception lenses perceptual schemata cues knowledge

Perception Process – Exploring Communication in the Real World

Perception Process – Exploring Communication in the Real World

Ux schema cards – a better way to predict user behaviour and model Communication perception sense cues perceptual lenses schemata knowledge based around previous help make Schema model ux behaviour theory experiences psychology schemata cognitive predict better user cards way experience medium service history brief

Communication and Perception

Communication and Perception

UX Schema Cards – a better way to predict user behaviour and model

UX Schema Cards – a better way to predict user behaviour and model

Perception Process – Exploring Communication in the Real World

Perception Process – Exploring Communication in the Real World